On 22 March 2006, a team including soldiers and officers from the British Army and the Territorial Army began their attempt to be the first British Team to ascend Mount Everest by one of its toughest and most dangerous routes: The West Ridge.

A major advertising campaign was woven around this adventure.  The Scarlettec team were delighted to create and help launch the first ever flexible DAL on Sky for COI which supports the Army Ascent on the west Ridge of Everest.  The application is accessed by pressing red whilst watching Army Adverts, and is permanently available on Sky Active.  Unlike conventional DALs, the new Adsite is linked to the main Everest supporting web site www.armyoneverest.mod.com and ingests the constantly changing blogs and progress updates automatically. In addition, regular video updates are received from Everest, encoded and sent to broadcast.

This new Adsite concept is a major step forward for regular TV advertisers, as it offers the ability to keep iTV adverts fresh without the need for commissioning new ones.

A trailblazing TV channel, broadcasting on Freeview, NTL, Telewest, Sky and now the web too, funded by The Media Trust.
Community Channel is the UK's first interactive broadcaster and leads the way in combining programming with interactive initiatives.
Scarlettec expertise has provided the Community Channel with a number of developments:

• Sky Interactive Service (ISM & WTVML application)

• Volunteering for Community Channel and other broadcasters

• Freeview downtime slate (an MHEG application)

• Broadband streaming website

• Telewest interactive service (Liberate application)

• Sky e-business portal site

In addition to these interactive TV applications, Scarlettec expertise provided the Community Channel with a web-based content management (CMS) tool that lets the channel's own staff update its content on a daily basis.
 

Puzzler Media is the UK's largest puzzle game publisher by a long-shot. They own over 50% of the printed market and have ambitious and well-advanced digital aspirations that encompass all digital media platforms.
Scarlettec experts built a puzzling portal on TeleWest and is in the process of rolling out a separate portal to take advantage of the phenomenon that Puzzler Media are responsible for importing into the UK.
 

BSkyB – Red button attached to core channels
BSkyB – Sky Active services
BSkyB – SkyNet (Sky’s new interactive service started in 2006)

New on Sky - SkyNet.

Now fully operational SkyNet is a new advertising area developed by Sky as a new interactive channel.  It is now possible to create 24/7 sites to promote products and services to Sky's 8 million subscribers at a fraction of the cost of conventional TV advertising.
Scarlettec have already launched a number of SkyNet sites for key clients, and are ready to repurpose and optimise your web content to take advantage of this exciting new opportunity.

Click here to call us to discuss how we can help you.
 

Since January 2005, more than 7 million Sky households across the UK have been able to access a variety of interactive services including the TFL Journey Planner, Live Travel News and a Licensed Taxi and Private Hire Vehicle search via Sky’s interactive TV entertainment portal Sky Active.
This is great news for Sky viewers in Greater London, many without home Internet access. ‘TfL London Travel Services’ through Sky Active will further improve accessibility to travel information services by providing on-demand information at home.
Developed by Scarlettec personnel, the service provides customers with alternative access to the journey planning and real-time travel information services available through existing platforms including www.tfl.gov.uk, call centres, WAP mobile telephone services, and broadcast news feeds for television and radio reports. The service piggybacks on TfL's existing infrastructure and transcodes the mobile service provided by Kizoom into a format suitable for TV. This has the added benefit in that any new features added to the mobile service are inherited by the TV service with little or no new effort.