Advertising » Press Red I-Ad Successes
Advertisers and their agencies are traditionally very protective of their response rates, so we can't reveal too much detail, but here are just a few of the successful campaigns that Press Red has helped its agency clients achieve.
Antistax
Antistax had 5,000 free samples to give away over 4 weeks but hit 127% of this target on the first day, 82% of which were respondents in their target demographic.
You can read more about the Antistax campaign in our case studies section.
Disney
Disney received nearly 50% more qualified leads than they projected for their plan-your-holiday DVD over a four-week period.
Grolsch
Grolsch expected 15,000 responses over 4 weeks, but actually generated 28,000 in three days.
Seat
Seat's December 2004 campaign generated an average of 3000 leads a week, which was some 50% more than their existing direct response marketing.
Skoda
Skoda were dipping their toes in the water with their first interactive advertising campaign and had no expectations about the number of responses they would receive. This first campaign generated 15,000 brochure requests, which was an historic direct response figure for them.