Case Studies » Transport For London Journey Planner

Since January 2005, more than 8 million Sky households across the UK have been able to access a variety of interactive services including the TFL Journey Planner, Live Travel News and a Licensed Taxi and Private Hire Vehicle search via Sky’s interactive TV entertainment portal Sky Active.

This is great news for Sky viewers in Greater London, many without home Internet access. ‘TfL London Travel Services’ through Sky Active will further improve accessibility to travel information services by providing on-demand information at home.

Developed by Press Red, the service provides customers with alternative access to the journey planning and real-time travel information services available through existing platforms including www.tfl.gov.uk, call centres, WAP mobile telephone services, and broadcast news feeds for television and radio reports. The service piggybacks on TfL's existing infrastructure and transcodes the mobile service provoded by Kizoom into a format suitable for TV. This has the added benefit in that any new features added to the mobile service are inherited by the TV service with little or no new effort.

Chris Townsend, TfL’s Director of Group Marketing said:

“London’s public transport system carries 9m journeys a day and with TfL’s £10bn 5 year Investment Programme expected to boost usage as well as the network’s capacity, getting up-to-date travel information to our customers is essential to encouraging more efficient use of the system”.

“Interactive TV is an increasingly important part of everyday life and represents a cost-effective new gateway that further strengthens TfL’s proposition to provide the latest travel information to our customers, anywhere, anytime. This is a two-year trial with Sky and will be supported by significant joint Marketing Campaigns."

Ian Shepherd, Managing Director Sky Interactive said:

"The launch of Transport for London's first interactive TV service will give Sky viewers a user-friendly travel information service from the comfort of their sofa. Viewers from around the UK will be able to access London travel information on demand whether they live in the capital or are planning a visit."